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About ImpactCo

ImpactCo helps logistics companies build predictable, scalable revenue. Most teams don’t have a demand problem—they have an execution problem. Growth is inconsistent, pricing lacks confidence, and performance varies rep to rep. We fix that by installing systems around how freight is actually sold. From go-to-market strategy to AI-driven tools, everything we build is designed to scale what works. Less guesswork. More control. Real growth.

Our Vision

Our vision is to help businesses operate with clarity, alignment, and confidence—where teams know what matters, decisions are easier, and growth becomes consistent and scalable. We believe when execution improves, results follow.

Our Mission

Our mission is to fix how revenue actually happens in logistics. Too many companies rely on inconsistent execution, tribal knowledge, and guesswork. We build systems that turn better decisions into predictable, scalable growth.

We build businesses that scale.

We work across revenue, operations, and leadership to help businesses scale with clarity and control.

We build businesses that scale.

Our Team

A Team Focused on What Drives Results

Our team brings together experience across strategy, sales, operations, and execution. We work closely with businesses to understand their challenges and deliver solutions that create real impact.

Founder, Go to Market

Ryan Morrow

With 15+ Years of executive leadership experience, Ryan is an expert in sales, business development, go to market strategy, and scaling teams and leaders.

Ryan is Chief Revenue Officer at the 6th Fastest Growing logistics company in the US according to Inc 5000, helping propel the business from a $12M to $80M+ run rate in just 3 years. Prior to this experience, Ryan spent 12 years at one of the largest brokerages in the world, leading in varying capacities, seeing revenue grow from $500M to $5B+ during his tenure. Additionally, Ryan has an MBA from University of Tennessee at Chattanooga.

Founder, Finance and Project Management

Karen Gibson

Karen brings 30 years of global leadership at one of the world’s largest consumer companies, Procter & Gamble.

At P&G, she led complex, cross-functional global initiatives across multiple internal organizations—solving some of the most challenging issues tied to scaling operations and financial infrastructure.

She brings deep expertise in project management and a proven ability to optimize systems and processes for scale, with hands-on experience supporting and growing small businesses.

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